That’s Too Mainstream
Thomas Young ’17
Should anyone wear these pants? No!
A man in his mid-twenties walks along a crowded sidewalk, his jeans so tight that they cut off most of the circulation to his legs and his hair so long and side-swept that he can barely see what's in front of him. His over-ear headphones are folded around his neck, yet the sounds of his latest local music can be heard from well over five feet away. In his hand, he holds a compostable cup of his favorite locally brewed coffee blend, Natural Ethiopia Yirgacheffe Gelena Abaya. You all know this man belongs to one of San Francisco’s most prominent subcultures, the hipster movement.
Unfortunately, most SI students wrongly assume that the SI neighborhood suffers from an absence of "hipster business." Out of the numerous SI students I interviewed regarding local business in the Outer Sunset District, many of them said the same thing: “There’s nothing here,” or, “I wouldn’t even bother to look.” Also, many students here at SI have not interest in the hipster scene.
I completely disagree with these statements. I look up to the hipster population and appreciate the work they do to break out of the mundane mainstream. Beyond the Outer Sunset’s rows of pastel-colored homes and Dim Sum houses reside a myriad of art studios, coffee shops, and restaurants, there is a gold mine waiting to be discovered.
However, there is a smattering of relatively new eateries and cafes around Noriega and 44th Avenue, run by energetic youths in Wayfarer sunglasses and wingtips. Examples of these establishments in the Outer Sunset include: Devil’s Teeth Baking Company, which makes beignets to order for $1 every Sunday; Toyose, a converted Korean restaurant made from a garage; and Outerlands, a haven for beachgoers that supports local organic farms and ranches.
Two other local hotspots, both located on Judah Street between 45th and 46th Avenues, are The General Store, an art gallery combined with a home decor store, and Trouble Coffee, the more stereotypical of the hipster establishments that specializes in creating its own coffee blends and supporting the local scene. There are many more establishments in the neighborhood besides these five, and I encourage all who are reading this to branch out from Polyanne’s and T-Pumps to find your own little pocket of hipsturbia around SI.
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