Madeline McNamara '15
According to a recent blog post released by Facebook, the company intends to purchase massive Israeli enterprise Oculus VR for $2 billion. Oculus' major product is the virtual reality headset, which allows the consumer to engage in life-like, virtual experiences. CEO of Facebook Mark Zuckerberg explains his motivation behind procuring, saying, "Mission is to enable you to experience the impossible. Their technology opens up the possibility of completely new kinds of experiences." Facebook hopes that this new foothold in Oculus will revolutionize the manner in which users communicate online.
As Brenna Smith said in response to the purchase, "With new competitive social media enterprises emerging everywhere, it’s important that Facebook is constantly striving to evolve their company to appeal to the public. The technology Oculus possesses may give Facebook the edge that they need to stay on top."
Sara O'Halloran adds, "The avail- ability of virtual headset technology will definitely attract more users to Facebook and revitalize the interest of old-timers who have strayed from the site."
Additionally, Maggie Conaway responded to the event with interest, questioning, "How will Facebook utilize the tools of Oculus they nearly have at their disposal? How will this technology advance in the future?"
Oculus Rift immerses gamers by filling their field of view and tracking head movement.
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